STAGE 02 | AUTOMATION

Marketing Engine

Plans, creates, and distributes content that consistently brings in the right attention.

Most marketing is inconsistent — bursts of activity followed by silence. The Marketing Engine builds the infrastructure that makes consistent marketing possible: content systems, email automation, lead nurturing, and distribution workflows. You stop starting from scratch every time and start running on a system.

ENGAGEMENT TYPE
SETUP

Setup + monthly retainer

STAGE

02 - Automation

DELIVERY

8–12 weeks setup

RETAINER

Ongoing after go-live

Start a Conversation
Starts with a discovery call, no commitment required.
WHO THIS IS FOR

Signs you're ready for this.

1

Businesses doing marketing manually and inconsistently

2

Founders who know content is important but don't have a system

3

Companies with an email list they're not using

4

Marketing teams that want to scale output without scaling headcount

WHAT'S INCLUDED

Everything delivered in a single engagement.

01

Email Marketing Infrastructure
  • Email platform setup and list migration
  • Welcome sequence (5–7 emails) for new subscribers
  • List segmentation by behaviour, source, and stage
  • Monthly newsletter template and send workflow

02

Lead Magnet & Nurture Flows
  • Lead magnet creation (guide, checklist, or template)
  • Nurture sequence (8–10 emails over 4 weeks) post-download
  • Landing page for lead magnet with form and CRM integration
  • Lead scoring update on email engagement (opens, clicks)

03

Content Calendar & Distribution
  • 90-day content calendar aligned to your audience and funnel
  • Scheduling workflow setup (Buffer / Later / native tools)
  • Content template library (LinkedIn, Instagram, email formats)
  • Repurposing system — one piece of content, multiple formats

04

Campaign Automation
  • Campaign trigger setup (event, launch, announcement)
  • Campaign performance dashboard (opens, clicks, conversions)
  • A/B testing workflow for subject lines and CTAs
  • Re-engagement sequence for inactive subscribers

05

Paid Advertising Foundation
  • Meta and LinkedIn ad account audit and cleanup
  • Audience setup (custom, lookalike, retargeting)
  • Pixel and conversion tracking verification
  • Ad creative template library for ongoing campaigns

06

Analytics & Attribution
  • Marketing attribution model setup — which channels get credit for leads
  • Monthly marketing performance dashboard (traffic, leads, conversions by channel)
  • UTM framework for tracking every campaign, post, and email click
  • Content performance scoring — what topics and formats are driving the most results
HOW IT WORKS

From kickoff to to fully live.

01

Audience & positioning brief

We document your target audience, key messages, and content pillars before building anything.
02

Platform setup

We set up or migrate your email platform and connect it to your CRM and website.
03

Sequence & template build

We write and build your welcome sequence, nurture flow, and content templates.
04

Lead magnet creation

We create your lead magnet and the landing page and form that captures leads.
05

Content Calendar

We build your 90-day content calendar and distribution workflow.
06

Handover & training

We train your team on managing the system and hand over all templates and documentation.
TOOLS & PLATFORMS

The stack we build on.

Hubspot CRM + email
MailChimp / Klaviyo / Active Campaign
Canva Pro (creative templates)
Buffer / Later (scheduling)
Meta Business Suite (ads)
Google Analytics 4 (attribution)
TYPICAL OUTCOMES

What you walk away with.

15 emails automated

Welcome and nurture sequences running without anyone pressing send — ever

90-day calendar build

Content mapped, templated, and scheduled before the system goes live

Every clicked tracked

UTM framework means you know exactly which post, campaign, or email drove each lead

Lead magnet live

Capture mechanism, landing page, delivery, and nurture sequence — all connected from day one
Not sure where to start?

Most businesses begin at Stage 01.
Let's find your entry point.

Time to get in touch, Let's talk
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