STAGE 01 | AUTOMATE

Social Media Setup & Branding

Show up consistently where your audience is.

Social media presence is often the first place a potential client, partner, or investor looks after finding your name. A fragmented or incomplete social presence undermines credibility. We audit, set up, and align your social profiles to your brand — so you show up consistently and professionally across every platform that matters.

WHO THIS IS FOR

For businesses that are ready to move.

1

New businesses establishing their social presence from scratch

2

Companies with inconsistent or outdated social profiles

3

Founders who want a clean, professional presence before outreach or fundraising

4

Teams handing social media to a new person and needing a clean starting point

WHAT'S INCLUDED

Everything you get in a single engagement.

01

Platform Audit & Strategy

  • Business goal alignment and audience mapping
  • Platform prioritisation based on your audience and industry
  • Username and handle consistency check across platforms
  • Competitive benchmarking — what does good look like in your space?

02

Profile Setup & Optimisation

  • LinkedIn Company Page (setup, optimisation, admin access)
  • Facebook Business Page and Meta Business Suite setup
  • Instagram Business account linked to Meta
  • Other relevant platforms (X/Twitter, YouTube, TikTok) based on strategy

03

Brand Application

  • Profile photos and cover images sized for each platform
  • Branded bio and 'About' copy aligned to your positioning
  • Link-in-bio setup (Linktree or custom) with key destinations
  • Highlight covers and visual elements for Instagram

04

Content Infrastructure

  • Content calendar template for ongoing posting
  • Post template library (Canva) for your brand colours and fonts
  • Hashtag research and strategy document
  • First 4 posts created and scheduled to launch the presence

05

Ad Account Setup

  • Meta Business Manager and Ad Account configuration
  • LinkedIn Campaign Manager setup
  • Pixel / tracking setup on your website
  • Basic audience setup for future ad campaigns

06

Analytics & Performance Tracking

  • Native analytics review setup for each platform (LinkedIn, Meta, Instagram)
  • UTM link structure for tracking social traffic in Google Analytics
  • Monthly performance review template — what to check and what it means
  • Baseline metrics documentation — follower count, reach, engagement at launch
HOW IT WORKS

From kickoff to to fully live.

  • 01Brand & audience brief

    We document your brand positioning, tone of voice, and target audience before touching any platform.

  • 02Platform audit

    We review what exists and what needs to be created, updated, or retired.

  • 03Visual asset creation

    We create or resize your visual assets (profile photos, covers, banners) for each platform.

  • 04Profile setup & copy

    We set up and write all profile copy — bios, descriptions, headlines.

  • 05Content infrasctructure

    We build the templates, calendar, and first posts.

  • 06Handover & training

    We hand over the accounts, ad manager access, and a guide for ongoing management.
TOOLS & PLATFORMS

The stack we build on.

Canva Pro
LinkedIn Campaign Manager
Linktree (link-in-bio)
Meta Business Suite
Later / Buffer (scheduling)
Google Analytics (referral tracking)
TYPICAL OUTCOMES

What you walk away with.

4 platforms live

LinkedIn, Instagram, Facebook, and one more — all consistent, all optimised

90 days content calendar

Topics, formats, and publishing schedule mapped out before handover

Pixel firing on day one

Meta tracking configured on your website — ready for paid campaigns immediately

8 launch posts ready

First content created, designed, and scheduled before we hand over
Not sure where to start?

Most businesses begin at Stage 01.
Let's find your entry point.

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