STAGE 01 | AUTOMATE

Website Design & Build

Your digital home, built to convert.

Most business websites are digital brochures — they exist, but they don't do anything. A ShiftX website is built as a growth asset: structured to convert visitors, connected to your CRM, and designed to represent your brand at its best. We handle everything from strategy to launch.

WHO THIS IS FOR

For businesses that are ready to move.

1

SMEs launching or relaunching their digital presence

2

Businesses whose current site isn't generating leads or inquiries

3

Companies that want a professional, credible online presence before scaling

4

Founders who want a site that works — not just looks good

WHAT'S INCLUDED

Everything you get in a single engagement.

01

Discovery & Strategy

  • Business goal alignment and audience mapping
  • Competitive positioning review
  • Site architecture and page structure planning
  • Conversion flow design — what action should every page drive?

02

Design & Build

  • Custom design aligned to your brand identity
  • Mobile-first, responsive layout across all devices
  • Up to 6 core pages (Home, About, Services, Use Cases, Blog, Contact)
  • Speed-optimised build — fast loading, clean code

03

Copywriting & Content

  • Conversion-focused copy for all pages
  • SEO-structured headings and metadata
  • Homepage hero and value proposition messaging
  • CTA copy and lead capture form design

04

Technical Setup

  • Domain and hosting configuration
  • SSL certificate and security setup
  • Google Analytics 4 + Search Console integration
  • Basic on-page SEO (meta tags, alt text, schema)

05

CRM Integration

  • Contact forms connected directly to your CRM
  • Lead routing and tagging by inquiry type
  • Automated email acknowledgment on form submission
  • Pipeline entry creation in your CRM on each lead

06

Post-Launch Support & Optimisation

  • 30-day post-launch support window for bug fixes and tweaks
  • Google Search Console monitoring — indexing, crawl errors, search performance
  • Page speed audit and optimisation after live traffic data is available
  • Handover documentation — how to edit pages, add content, manage forms
HOW IT WORKS

From kickoff to to fully live.

  • 01Discovery call

    We align on your goals, audience, and what a successful website looks like for your business.

  • 02Architecture & wireframes

    We map the page structure and user flow before any design starts.

  • 03Design

    We present a full visual design for review, incorporating your brand, tone, and feedback.

  • 04Build & integrate

    We build the site and connect all integrations — CRM, analytics, forms.

  • 05Review & launch

    You review a staging version, we incorporate feedback, then launch.

  • 06Handover & training

    We walk you through managing the site and provide documentation.
TOOLS & PLATFORMS

The stack we build on.

WordPress / Webflow Google Analytics 4 Google Search Console

HubSpot / CRM of choice Cloudflare (DNS & security) Figma Design

2 - 3 weeks

From kickoff to live site - design, copy, and CRM integration

Every lead captured

All forms feed directly into your CRM on submission

No locked in

You own the site outright, with no page builder fees

SEO-ready from day one

Meta tags, schema, and Analytics configured on launch
Not sure where to start?

Most businesses begin at Stage 01.
Let's find your entry point.

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